KITBOT://FUNDED PROJECT
Intelligent agent.
It qualifies leads
and creative AI.
KITBOT is the project through which invokit is bringing artificial intelligence to the first commercial contact and to creative production. Funded by the European Commission’s Recovery and Resilience Facility, under the “AI in SMEs” call.
01://THE PROJECT
Two strands, a single flow.
invokit works in design, audiovisual, web development, custom software and process automation. As happens in almost every creative company, too much time went into repetitive tasks and into the opening stage of each commercial contact. The project answers that on two fronts that feed each other.
KITBOT: lead qualification
An intelligent agent on the site, as the first point of contact. It guides the visitor through a structured exchange, gathers the essentials, produces an organised brief and routes it to the right services.
- Consistent briefs
- Immediate reply, 24/7
- Automatic summary for the team
Generative AI in production
AI tools built into the internal creative workflows, to speed up the creation of image, video and text, standardise editing and cut rework.
- More pieces in parallel
- Fewer manual steps
- Consistency across deliveries
Our own audiovisual content
In-house production with professional equipment, to reduce reliance on external stock libraries and feed the creative tools with material aligned with the brand’s identity.
- Creative autonomy
- A basis for tailoring the AI
- Consistent quality
How the two connect: KITBOT organises incoming requests and generates structured information; the creative AI then executes faster from it.
02://OBJECTIVES
What the project sets out to do.
Overall objective: to strengthen invokit’s efficiency, responsiveness and competitiveness through the integrated adoption of artificial intelligence across commercial and creative processes.
Structure the commercial side
- Standardise opening briefs
- Improve lead qualification
- Cut exploratory meetings
- Make the pipeline predictable
Produce more, and better
- Speed up the creative process
- Automate repetitive tasks
- Run more pieces in parallel
- Reinforce consistency
Build skills and the team
- Training in generative AI and automation
- Ethics and good practice in the use of AI
- Motion designer with applied AI
- Automation and API manager
03://TARGETS
What we expect to measure at the end.
The figures below are the targets set in the application, to be reached by the end of the project. They are not results already achieved: they are what the project commits to measuring when it closes.
Time spent filtering and organising first contacts.
Conversion rate from first contact into a commercial proposal.
Average duration of creative content production.
Number of projects the team can carry at the same time.
Repetitions and manual steps along the process.
On the AI tools adopted by the company.
Motion designer with applied AI, and automation and API manager.
Aggregate operational gain in the post-project horizon.
04://PROJECT DETAILS
The details of the support.
Identification
- Title: KITBOT — Intelligent Agent for Lead Qualification & Creative AI
- Beneficiary: INVOKIT Design & Marketing, Lda.
- Location: Viana do Castelo, Portugal
- Field: artificial intelligence applied to commercial and creative processes
Framework
- Call: 03/C05-i14.01/2025, “AI in SMEs”
- Investment: C05-i14.01 “Business Innovation”
- Instrument: Recovery and Resilience Facility
- Programme: PRR — NextGenerationEU
Funding
KITBOT is funded by the European Commission’s Recovery and Resilience Facility, under the Recovery and Resilience Plan — NextGenerationEU. More information at recuperarportugal.gov.pt.
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